1. (TCO C) Sam wants to buy a washing machine

1. (TCO C) Sam wants to buy a washing machine

1. (TCO C) Sam wants to buy a washing machine and is looking for something that is modestly priced. When he goes to make the purchase, he finds there are two options that meet his requirements. One is an IFB Bosch product, while the other is a newly imported South Korean brand. Adam is not very familiar with the latter and does not hesitate in choosing Bosch. This example implies that . (Points : 6)the imported brand will not survive the competition from BoschBosch has a positive customer brand equitythe South Korean company has a low advertising budgetthe imported brand is unreliablethe Bosch washing machine has better features than the imported brandQuestion 2.2. (TCO C) The notion of the four Ps in the traditional marketing-mix concept may not adequately describe modern marketing programs. is about mixing and matching marketing activities to maximize their individual and collective effects. (Points : 6)Personalized marketingMass customizationGlobalized marketingRelationship marketingIntegrated marketingQuestion 3.3. (TCO H) When the total market expands, the usually gains the most. (Points : 6)market challengermarket leadermarket followermarket nichermarket entrantQuestion 4.4. (TCO H) defense involves occupying the most desirable market space in the minds of the consumers and making the brand almost impregnable. (Points : 6)PositionFlankPreemptiveMobileContractionQuestion 5.5. (TCO H) The five product levels constitute a . At each level more customer value is added. (Points : 6)product linebusiness modelcustomer value-hierarchyvalue griddemand chainQuestion 6.6. (TCO H) Moving carries risks. The new brand can cannibalize core brand sales and lower the core brands quality image. (Points : 6)up-markettwo waysone waydown-marketout-marketQuestion 7.7. (TCO H) Which of the following is a characteristic of a service? (Points : 6)It is essentially tangible.It does not result in the ownership of anything.Its production is majorly tied to a physical product.Services are typically produced and consumed at different times.A clients presence is not required for rendering a service.Question 8.8. (TCO H) Which of the following will help a service provider overcome the limits imposed by the inseparability of services? (Points : 6)using differential pricingworking with larger customer groupsproviding complementary servicesconcentrating on physical evidence and presentationstandardizing the service processQuestion 9.9. (TCO D) An appliance company that is plagued with overcapacity, intense competition, or changing wants would do better if it pursues as its major objective.(Points : 6)market skimmingproduct-quality leadershipsurvivalprofit maximizationmarket penetrationQuestion 10.10. (TCO D) Starbucks, Aveda, and Mercedes Benz have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a strategy. (Points : 6)market-skimmingmarket-penetrationsurvivalmarket share maximizationproduct-quality leadership


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