Level 6 Enquiry/Report/Essay (Digital Animation) 6CTA1016 Enquiry Proposal Intertextuality in The Lego Movie (2014) Contents Topic 1 Scope and Feasibility 2 Relevance to Practice 3 Plan or Timeline 4 List of Sources 5-6 Your topic For this assessment, I will research and discuss intertextuality present in the animated film The Lego Movie (2014) and how it enabled me to understand the film better. Allen s (2012) writing on intertextuality will facilitate better explanation on the subject and how it is used today in the movie media. From there I would proceed to examine scenes and/or segments of the film where intertextuality of social construct and culture is evident. Lauwaert s (2009) has wrote on LEGO Toys and the history of the toy brand s products. This will help me in understanding the ceaseless potential of a plaything that encourages the spirit of creativity and imagination in consumers. I will use the theories researched to understand this assessment further and how intertextuality spur viewers to be intellectually engaged with a film.Scope and Feasibility For this assessment, I will be studying The Lego Movie and also other related artefacts such as DC Comics characters (e.g. Batman), iconic personalities (e.g. Abraham Lincoln), and Lord of the Rings (2001-2003); to name a few. Aside from focusing on the characters and their world setting, I ll also look into parts of scenes that would support my assessment that the film does have intertextuality. I will also research additionally on synergy and/or merchandising, transmedia culture, the Lego toy brand products, and other artefacts The Lego Movie refers to; providing more depth to my assessment. As I would have less than an estimated 300 hours to write this essay, I will focus on the characters and real world references from the primary source. What I will be utilising to carry out writing this assessment would be a computer and/or laptop: to have access to academic online resources and texts; available physical books, journal articles and essays for further research from the University s library; and a copy of the film itself that I may view at my own convenience. There shall be no surveys or interviews conducted on my part. So I will have no ethical considerations that would hinder the research and writing process; allowing me more time to expend on this assessment. Relevance to practice As I am studying 3D games art and design, it will be an advantage that I am able to come up with new ideas and/or concepts while working in the industry as a 3D modeller. But while I strive to achieve originality, I came to realise there is no such thing as being perfectly original. Therefore, writing this assessment is beneficial for me as it will be a reminder that coming up with concepts and designs does involve intertextuality. It is not exactly taking credit for something established but evolving it as your own with the former as a foundation/base to understand. This would hopefully help build my confidence in coming up with ideas and expressing myself through them. Project plan or timeline Progress / Activity related to ERE Assignments each week.Important and/or Submission dates. I have took note of the major dates/deadlines and planned this assessment s progress accordingly to meet them. The times arranged should be manageable as there would be my final degree project deadlines to comply with alongside writing this assessment. Primary Sources The Lego Movie. (2014) Directed by Phil Lord. [Film] USA. Warner Bros. Pictures. Annotated List of Secondary Sources Allen, G., 2012. Intertextuality. 2nd ed., 2 ed. Hoboken: Taylor and Francis. Introduces the definition of intertextuality and its contemporary use today in the media. This will be useful in fundamentally understanding this assessment. Haastrup, H. K. 2014, Storytelling intertextuality , Film International, vol. 12, no. 1, pp. 85-97. Discusses how intertextuality can express and support the flow of a plot by explicitly referencing other films, television shows, or texts. This shall help in my analysis of the primary source of this assessment as there are such examples in the film. Elwell, J.S. 2014, The transmediated self: Life between the digital and the analog , Convergence, vol. 20, no. 2, pp. 233-249. Discusses what is transmedia culture and its use in the media. This is also a form of intertextuality that I would like to analyse further and point out its inclusion in the film. Richerme, L. K. 2015, Philosophy in the music classroom , Music Educators Journal, vol. 102, no. 1, pp. 62. Addresses poststructuralism, which has a relation to intertextuality. As well as a deeper insight of The Lego Movie s theme song, Everything is Awesome , of its repetitive lyrics and musical structure (i.e. uniformity, predictability, and simplicity) that s present in most mass-produced music in the entertainment industry. Lauwaert, M. 2009, Part II: From Solitary to Networked Geographies of Play , The Place of Play: Toys and Digital Cultures, Amsterdam, Amsterdam University Press, pp. 45-70. A guide to the Lego toy brand and its products throughout the years. This will be useful in studying how a simple plaything has such great potential and following of consumers. Stork, M. & Gilmore, J. 2014, Superhero Synergies: Comic Book Characters Go Digital, Rowman & Littlefield, US. A collection of essays that explores synergy on comic book characters. Useful in analysing how iconic comic book characters like Batman gets a Lego version of himself amidst the wide range of the Lego toy brand products.