498 Week 3 DQ 4 Why is important for a business to consider alternative marketing tactics when developing

498 Week 3 DQ 4 Why is important for a business to consider alternative marketing tactics when developing

Why is important for a business to consider alternativemarketing tactics when developing an integrated marketingcommunication (IMC) campaign? What are some of the strengths ofeach type of communication? Provide examples. How do the types ofcommunication vary by product category??


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