Analyse the uses of intertextuality, symbolism and polysemy in advertising. Custom Essay Paper Assistance

Analyse the uses of intertextuality, symbolism and polysemy in advertising. Custom Essay Paper Assistance

Order DescriptionTitleGender differences in experiential thinking and perceptions of infidelity.ResourcesBurton, L. J. (2010). An interactive approach to writing essays and research reports inpsychology (3rd ed.). Brisbane: John Wiley.Lilienfeld, S.O., Lynn, S.J., Namy, L.L., Woolf, N.J., Jamieson, G., Marks, A., & Slaughter, V.(2015). Psychology: From inquiry to understanding (2nd ed.). Melbourne: Pearson Australia.Blow, A. J., & Hartnett, K. (2005). Infidelity in committed relationships II: A substantivereview. Journal of Marital and Family Therapy,31, 217 233.( link to PDF)Sladek, R. M., Bond, M. J., & Phillips, P. A. (2010). Age and gender differences in preferencesfor rational and experiential thinking. Personality and Individual Differences, 49(8), 907-911. (link to PDF)Thornton, V. & Nagurney, A. (2011). What is infidelity? Perceptions based on biological sexand personality. Psychology Research and Behavior Management, 4, 51 58. (link to PDF)Epstein, S. (1994). Integration of the cognitive and the psychodynamic unconscious.American Psychologist, 49, 709 724. (link to PDF ) (Note: provided for background. Onlyneed to read pp. 714-716)Pacini, R., & Epstein, S. (1999). The relation of rational and experiential informationprocessing styles to personality, basic beliefs, and the ratio-bias phenomenon. Journal ofPersonality and Social Psychology, 76(6), 972-987. (link to PDF) (Note: This is the referencefor the measure of thinking style (the REI) that we use in this study. You are not required todraw any information from this paper for your report.)NOTE: there is a WORD TEMPLATE for research reports in the Research Report Assignmentsection on Moodle main pageBackgroundEpstein (1994) introduced a dual-process model of thinking that suggests human behaviouris controlled by two distinct information processing systems: (1) a rational system that isconscious, controlled, logic-based, and largely affect free, and (2) an experiential systemthat is predominantly preconscious, automatic, and tied to intuition and affect. (Note: the2word affect  in psychology refers to mood or emotion). Under Epstein s model (known asCognitive-Experiential Self Theory; CEST), it is proposed that behaviour is determined by theinteraction of these controlled and automatic processing systems, and that individuals differin their preference for using rational or experiential thinking. A 40-item self-reportquestionnaire has been developed to assess preference for either type of thinking. We willuse this scale, the Rational-Experiential Inventory (REI), in our study.Sladek, Bond, and Phillips (2010) report gender differences in preference for rational versusexperiential thinking style, with females tending towards a more experiential style. (Theyalso report small age effects, which you might find interesting in your Discussion section, butare not an immediate focus of this report).Thornton and Nagurny (2011) report the results of an investigation into perceptions ofinfidelity and how these perceptions differ based on gender (and certain personality traits),with females showing greater perceptions of infidelity. In doing so, they developed a 19-item questionnaire to assess perceptions of infidelity and we will use this scale in our study(with a modified response format). Blow and Hartnett (2005) provide a review of thepsychological literature relating to infidelity in committed relationships, identifying a rangeof factors, including gender, which influence perceptions of infidelity.Research questionsThese findings lead to our research questions:(1) Is the greater sensitivity to infidelity generally shown by females related to preferencefor a more emotional (experiential) thinking style?If this is the case, however, it could be that something gender specific is interacting withthinking style to influence greater perceptions of infidelity. We can address this issue tosome extent by also asking:(2) Is preference for an experiential thinking style related to greater perceptions of infidelity,independent of gender?HypothesesIn our study we are collecting data (variables) to measure the constructs (theoreticalexplanations, or descriptions, of unobservable phenomena) of experiential and rationalthinking styles, and perceptions of infidelity. Therefore we can restate our researchquestions to make THREE specific predictions (hypotheses) about the behaviour we wouldexpect from our variables.3IF females greater sensitivity to infidelity is related to a more emotional (experiential)thinking style (1) THEN females should show greater perceptions of infidelity than males (asmeasured by the Perceptions of Infidelity Scale)(2) THEN females should show greater preference for an experiential thinking stylethan males (as measured by the REI)Finally:IF experiential thinking style is related to greater perceptions of infidelity, independent ofgender (3) THEN experiential thinking style (as measured by the REI) will be positivelyassociated with perceptions of infidelity (as measured by the Perceptions of Infidelity Scale)NOTE that your task in the Introduction of your report is to draw on the literature providedto develop an evidence based rationale for these hypotheses. Some hints are providedbelow ( Clues ), and further information as to how to go about this as the term progresses.NOTE: the above hypotheses can be stated verbatim in your Report.Learning objectivesAfter completing this assignment you should be able to:? describe dual-process theories of cognition and possible reasons for genderdifferences in style preference? describe key characteristics of gender differences in perceptions of infidelity? describe the statistical procedures involved in testing differences between twogroups, and association between variables? interpret the results of your findings in this current study? write a research report conforming to APA style requirementsWhat is required?This assignment task has TWO phases:1) Data collection2) Write-up4Data collection phaseWe will collect data from students enrolled in this Unit. In order to do this, you are invitedto participate in a survey. Data collection will run for 3 weeks, beginning first day of termand ceasing on 23 November, 2015, after which I will perform all the statistical analyses andprovide you with the results. You will also be supplied with information for your Methodsection at this time.Participation is absolutely anonymous no names or email addresses are recorded and isalso completely voluntary. If you would like to complete the survey and help generate thedata please go ahead, but there is no obligation to do so and it will not affect your mark forthis research report component in any way if you chose not to participate. One potentialadvantage of participation is that you might gain a better insight into the researchmethodology than those who do not participate.The survey link will be made available on Moodle at the start of the teaching term.Please consider participatingWrite-up phaseA 1,500-word Research Report, written in APA style, conforming to the standards set out inBurton (2010): Title page, Abstract, Introduction, Method, Results, Discussion,References. The word limit starts at the first word of the Abstract and ends with the lastword of the Discussion (i.e., it does not include the Reference list).Using only the resources listed above, your research report must cover the following:? AbstractA one-paragraph outline of your study, its aims, participants, methodology, results andimplications. In other words, summarise what you did, and why, describe your sample,outline your results, and present your conclusions. The Abstract for this assignment shouldnot exceed 150 words (ideally 100-120 words). You should write this section last.? IntroductionIntroduce the topic. Define all constructs. Describe and interpret findings and explanationsthat relate to each hypothesis tested in this study. Generate a rationale that allows you toconclude with clear and directional statements of your hypotheses. For example, do youpredict there will be differences between females and males on the critical outcomevariables? If so, in which direction will the differences occur and why would you make thisprediction?5? MethodThis section is divided into sub-sections for Participants, Materials, and Procedure. I willprovide information regarding Materials, and Procedure when I release the survey, atbeginning of the trimester.? ResultsPresent suitable summaries of the descriptive statistics (means and standard deviations)and describe what inferential statistics (correlation; t-tests) were used to test yourhypotheses (I will provide all this information with the data analysis results). Present thestatistics (two independent groups t-tests, one Pearson s correlation) in appropriate APAformat and state in each case whether or not the hypothesis being tested was supported.? DiscussionRemind the reader of the objectives of your study and restate your findings in relation toeach hypothesis. Then, interpret each finding in relation to previous findings andinterpretations and outline the broader implications of these findings. Describe anyshortcomings or limitations of your research and provide a concluding summary.? ReferencesList only the sources cited in your study in APA style.Clues1. Carefully follow the recommendations of Burton (2010) for writing researchreports. Listen carefully to the lecture on Writing Research Reports and APA Style, whichwill be available in Week 2 of term, and take note of the lecture slides and use the templatein the Research Report section of the Assessments section of Moodle when formatting yourreport.2. Become familiar with the Research Questions, and think carefully about how thehypotheses are derived from the questions, in order to address them. Then use thehypotheses to guide your reading of the assigned papers so that you will be able to extractinformation that is relevant to the hypotheses. This information evidence, interpretation,and explanation from the assigned readings will be used to develop a rationale for thehypotheses.3. Keep in mind that the Introduction of a research report is NOT a full literature review, buta targeted review focussing on using only information (evidence from research findings, andassociated interpretation) that is directly relevant to the hypotheses to develop a rationalethat supports their derivation.64. Research reports are comprised of sections. Remember that you can work on sections inparallel.Submission of AssignmentAssignments are to be submitted in PDF only. Please follow the instructions for convertingfiles to PDF and submitting online assignments here: SUBMISSION OF ASSIGNMENTSIf you are new to study at UNE it is very important to read these submission instructions.Marking criteriaAbstract (5%)A summary of up to 150 words (100 to 120 words, ideally) that introduces the topic,describes your task and summarises your conclusions. This criterion also includes adherenceto APA style.Introduction (35%)Information from the Literature (15%)Outline the key findings and explanations from the supplied literature that are relevantto the research questions.Rationale (15%)Integrate the information presented to provide a logical rationale for the study, and tosupport derivation of the hypotheses.Hypotheses (5%)Clear, directional statements of the three hypotheses are presented.Method section (5%)Correctly present the Methodology in terms of Participants, Materials, and Procedure. Thisinformation will be provided to you when the results are released.Results section (10%)Correctly present the descriptive and the inferential statistics provided to you and statewhether or not they support the hypotheses.7Discussion (20%)Review the aims and objectives of the study and the findings, stating explicitly whether ornot the results supported each of your hypotheses. Results are interpreted relative to theliterature and rationale developed in the Introduction, in terms of their implications for theresearch questions. Appropriate conclusion.Overall clarity of written expression (10%)Write clearly and concisely. Follow guidelines in Burton (2010). Your writing should flowlogically from one idea to the next.Adherence to APA style (15%)Title page (2.5%)Set out in APA style see APA Lecture. Remember to include an accurate word count in bottom left hand corner.Overall format (2.5%)Font, paragraphs, and headings (etc.) set out in APA style. Using the template providedwill allow you to score the full 2.5% for this criterion.In-text citations (5%)See Burton (2010) Chapter 6.Reference list (5%)See Burton (2010) Chapter 7


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