Formulation of research title As your supervisor, I will require you to send me the topic and objectives of your research for approval prior to continuing with your work. Please note that you cannot proceed without submitting this to me. The research title can be regarded as a working title. Ideally, it should mirror the content of the introduction closely. The title is particularly important, as it will need to grab the attention of your audience. A good research title will have two key variables an independent variable and a dependent variable. Using these, you can assess the impacting forces, relationships and links in a certain phenomenon. The purpose of research is to find solutions to a problem, or to find a better way of doing something, or to reveal valuable information. It is imperative that the title you choose addresses this. For this reason, when phrasing a title it is useful to describe your proposal in terms of to assess, examine the impact of, investigate, etc. In research work, it is also important to be focused and specific. This is why your research should be based on one company. If a company offers many products or services, then focusing on one product or service will make it easier for you to implement research that will obtain accurate and reliable results. For example: The impact of advertising on customer purchasing decisions Independent variable: Advertising Dependent variable: Customer purchasing decision To make the title more specific, you can add context to the title by referring to the industry, company and product or service chosen in a specific demographic area. e.g. Retail industry, Unilever, UK, product Flora (margarine) Please send me your research title for approval as early as possible to avoid last minute changes. Choosing the right topic is very important, as not only the RMBM module, but also your dissertation, will be based on this. RMBM Coursework A Structure As you know, the assessment method for the Research Methods for Business and Management module consists of two sections: Coursework A, amounting to 20% of the overall mark, and Coursework B, which will provide 80% of the overall mark. Please refer particularly to pages 15, 16 and 17 of the module guide when it s available, and the pages thereafter, for more information. Also look at Section 7 assessment criteria and marking standards. For ease of reference, I have listed the key areas to be included in the proposal: 1) Title: Initially, this can be regarded as a working title, and ideally should mirror closely the content of the introduction. The title is particularly important, as it should grab the reader s attention. 2) Introductory part: This informs the reader of the problem or situation, and its context that you are interested in. The goal is to give the reviewers some basic academic information they can use to evaluate the significance of the research proposal. 3) Rationale for this study: What is the research issue? Why is it an issue, and why now? How and when is it going to be investigated? What could this research shed light on?You are required to introduce the topic, and clarify the significance of what you are trying to present. That is, you will need to present research questions with a logical sequencing of facts. Give examples that illustrate your rationale, and write a conclusion with a persuasive take-home message that summarises why your research is relevant now, and which issues it could produce valuable insights into. Your introduction should be constructed so that it presents information in a self-explanatory manner. You could think of the introduction as a well-organised and concise synopsis of the research project, which contains just enough information to get your point across. 4) Include references: You are required to identify previously conducted research in the area that you are focusing on. You should refer to your sources within your rationale section. Make it clear that you know what has been done in your area in the past and where your research will fit in to a broader academic discourse. 5) Format: Make sure that your introduction is appealing. Write in a clear and straightforward manner, and include only relevant information. Be attentive to the structure and placement of your content, and make sure your introduction includes complete sentences and accurate spelling and punctuation. 2. Coursework B Coursework B (80%): Produce the complete research proposal, in 2500 words.Also, please refer to the following appendices in the Module Guide, when it is made available: Appendix 2: Producing and submitting your dissertation proposal Appendix 3: How to structure your dissertation proposal Appendix 4: Example of a research proposalyou can choose the method of the thesis , also in attached file you will find sample from the university and modules guidelines with every single detail . avoid plagiarism plz.