Assessment 1 & 2

Assessment 1 & 2

Submit a 3- to 5-page report that demonstrates understanding of a particular company’s markets and products. Reference a variety of sources to construct the report, and identify a product provided by the company that might increase growth potential if the company were to change its marketing strategy.In this assessment, you will provide an overview of a selected company and develop a SWOT analysis for one of its products. In subsequent assessments, you will build your own global marketing plan for the product you chose.


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