Caffebene: Master Brewer of Growth and Global Ambi Custom Essay Help

Caffebene: Master Brewer of Growth and Global Ambi Custom Essay Help

Reading to be use to answer the question: International Business (Flatworld Knowledge eBook) Chapter 5: Competing Effectively through Global Marketing Constantinides, E. E. (2006). The marketing mix revisited: Towards the 21st century marketing. Journal of Marketing Management, 22(3/4), 407-438. 32 pages. Costa, M. (2010). Beware the culture gap on global growth trail. (cover story). Marketing Week (01419285), 33(41), 20-24. 5 pages. Alexander, S. (2001). Learn the politics of going global. Computerworld, 35(1), S8. 3 pages. Douglas, S., & Craig, C. (2011). Convergence and divergence: Developing a semiglobal marketing strategy. Journal of International Marketing, 19(1), 82-101. doi:10.1509/jimk.19.1.82 20 pages. Keillor, B. D., Kohut, J., Walsh, D. M., & Hausknecht, D. (2011). Global product strategy: A longitudinal multi-country product attribute study. Marketing Management Journal, 21(1), 124-139. 16 pages. Ford, J. B., Mueller, B., & Taylor, C. R. (2011). The tension between strategy and execution: Challenges for international advertising research. Journal of Advertising Research, 51, 27-44. 10 pages. Lecture and video can be useful to answer the question:Lectures The Four P ?s as applied to global marketingVideos Cross cultural blunders [Web]. (2012). Retrieved from http://youtu.be/iE0r_LPLrb4 The social media revolution 2012 [Web]. (2011). Retrieved from http://youtu.be/0eUeL3n7fDs – ##Please answer the below question:##Q:Reflecting back on branding errors in the global arena, and the wide use of social media, discuss best practices and avoiding pitfalls when using these technological tools. Choose a product to discuss, and pinpoint cultural errors that must be avoided in particular countries. Support your answers with examples from the assigned reading, lectures and at least 1 credible, high-quality source of outside research.


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