Complete the following assignment. Submit your res Custom Research Paper Help

Complete the following assignment. Submit your res Custom Research Paper Help

You are working for National Express as a Marketing Manager. They are considering further expansion to Mexico and Algeria. You have been tasked by the Marketing Director to prepare a business report. The report should cover the following:1. Analyse the current situation of National Express (including summary of 4Ps)2. Analyse Mexico as the potential new market for National Express using the PESTEL framework3. Analyse Algeria as the potential new market for National Express using the PESTEL framework4. Discuss and recommend which country (Mexico or Algeria) should be selected as the next target market for National Express. Justify your choice Learning Outcomes Assessed: Research, critically analyse and discuss the dynamics and key aspects of the international business environment and their effect on marketing performance


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