Content analysis

Content analysis

Kindly carry out a social psychological study, which needs to be write up as a report. Kindly investigate a research question that is based on one out of three social psychological theories. To ease data collection, the data you are collecting should be material that can be accessed via the internet (e.g. news sites, online newspapers & magazines, advertisements, blogs, discussion forums, social media etc.; incl. images but excl. video or sound! The three theories that you need to choose from are listed below. Kindly, only choose one of those theories for the research paper: ? Elaboration?Likelihood Model (ELM) ? Social Identity model of De-individuation Effects (SIDE) ? Stereotype Content Model (SCM)


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