Course Project Purpose: This project is a cumulati Custom Research Paper Help

Course Project Purpose: This project is a cumulati Custom Research Paper Help

UWBS038g Assessment Briefing for Students Assessment brief number (and title where applicable): Assessment 1 Portfolio: Contemporary Issues in Marketing Academic Year: 2015 2016 Semester 2 Module assessment detail (approved at validation as amended by module modification) Module code & title Module code & title Contemporary Issues in Marketing Contemporary Issues in Marketing Contemporary Issues in Marketing Module Learning outcomes: Module Learning outcomes: Module Learning outcomes: Module Learning outcomes:Tick (?) if tested here LO1 Critically analyse the competitive, technological, environmental and other challenges that force companies to seek new, innovative, marketing techniques. Critically analyse the competitive, technological, environmental and other challenges that force companies to seek new, innovative, marketing techniques. Critically analyse the competitive, technological, environmental and other challenges that force companies to seek new, innovative, marketing techniques. Critically analyse the competitive, technological, environmental and other challenges that force companies to seek new, innovative, marketing techniques. ? LO2 Demonstrate the application of contemporary marketing theoretical and conceptual models within a range of organisational contexts Demonstrate the application of contemporary marketing theoretical and conceptual models within a range of organisational contexts Demonstrate the application of contemporary marketing theoretical and conceptual models within a range of organisational contexts Demonstrate the application of contemporary marketing theoretical and conceptual models within a range of organisational contexts ? LO3 Critically debate and evaluate contemporary marketing issue within an international marketing context Critically debate and evaluate contemporary marketing issue within an international marketing context Critically debate and evaluate contemporary marketing issue within an international marketing context Critically debate and evaluate contemporary marketing issue within an international marketing context ? Assessment types Assessment types Assessment types Assessment types Weightings (%) Paper submission of a portfolio of 3 separate pieces of work of no more than 2000 words each Paper submission of a portfolio of 3 separate pieces of work of no more than 2000 words each Paper submission of a portfolio of 3 separate pieces of work of no more than 2000 words each Paper submission of a portfolio of 3 separate pieces of work of no more than 2000 words each 100 Assessment type, weighting and LOs tested by this assessment indicated in the shaded area above by a ? Important requirements Assessment limits (in accordance with UWBS assessment tariff) Assessment limits: 2,000 words per topic (6,000 words in total), marked with 33.33% weighting per piece of work Expensive or elaborate bindings and covers of written submissions are not required for this module. Always submit an electronic copy of your written work as well as a paper copy. Always keep a copy of your work. Always keep a file of working papers (e.g. photocopied articles) that support the sources used in your work. The Harvard referencing standard system should be applied. See Learning Centre pages for further detail Do clearly state your student number when submitting work but do not indicate your name. Always keep a copy of your work. Always keep a file of working papers (containing, for instance, working notes, copied journal article and early drafts of your work, etc.) that show the development of your work and the sources you have used. You may need to show this to tutor at some point so notes should be clear and written in English. This is an important requirement. There may be circumstances where it is difficult to arrive at a mark for your work. If this is so you may be asked to submit your file within 3 working days and possibly meet with your tutor to answer questions on your submission. Explanation of submission requirements and further guidance Assessments are subject to a word limit to ensure consistency of approach across all modules. Your work should not exceed the limit indicated (excluding references and appendices). Do not feel that you have to achieve  this word count in your work. What is important is that the work satisfies the stated learning outcomes which are articulated through the assessment criteria (see following page). Care is taken to ensure that work has been marked correctly. Checks are conducted by both a second lecturer and an independent expert from outside the University on batches of work. You will receive detailed feedback explaining how your mark has been arrived at and how your work could have been improved upon. Always use the Harvard style referencing system. The University s Learning Information Services have produced a series of guides covering a range of topics to support your studies and develop your academic skills including a guide to Harvard referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx Expensive or elaborate bindings and covers for submissions are not required in most instances. (Refer to guidelines however in the case of dissertations). The Business School has a policy of anonymous marking of individual assessments which applies to most modules. You should not identify yourself directly in the work you submit and you may need to use phrases such as the author of this assignment . in the detail of your submission. Avoid academic misconduct Warning: Collusion, plagiarism and cheating are very serious offences that can result in a student being expelled from the University. The Business School has a policy of actively identifying students who engage in academic misconduct of this nature and routinely applying detection techniques including the use of sophisticated software packages. Avoid Collusion. The Business School encourages group working, however to avoid collusion always work on your own when completing individual assessments. Do not let fellow students have access to your work at any stage and do not be tempted to access the work of others. Refer to your module tutor if you do not understand or you need further guidance. Avoid Plagiarism. You must use available and relevant literature to demonstrate your knowledge of a subject, however to avoid plagiarism you must take great care to acknowledge it properly. Plagiarism is the act of stealing someone else s work and passing it off as your own. This includes incorporating either unattributed direct quotation(s) or substantial paraphrasing from the work of another/others. For this reason it is important that you cite all the sources whose work you have drawn on and reference them fully in accordance with the Harvard referencing standard. (This includes citing any work that you may have submitted yourself previously). Extensive direct quotations in assessed work is ill advised because it represents a poor writing style, and it could lead to omission errors and a plagiarism offence could be committed accidentally. Avoid the temptation to commission  work or to cheat in other ways. There are temptations on the internet for you to take short cuts . Do not be tempted to either commission work to be completed on your behalf or search for completed past academic work. When you submit your work you will be required to sign an important declaration that the submission is your own work, any material you have used has been acknowledged and referenced, you have not allowed another student to have access to your work, the work has not been submitted previously, etc. Assessment Brief/ Task The detailed requirements for this task are as follows: This portfolio is a collection of three mini- tasks of equal weightage. You are required to complete three mini assignments and assemble them into a single file. This will represent your completed portfolio. The mini-assignments will be marked as three separate pieces with equal weighting, i.e. 33.33%. Select THREE (3) topics from the range of contemporary issues identified in the module content. (Refer to the WOLF topic for further detail). Then critically evaluate the key literature for your chosen topics and the implications for marketers. You should support your arguments by using appropriate examples. Guidance on word limit: The assessment for this module is subject to a word limit to ensure consistency of approach across all modules. Your work should not exceed 6,000 words (2,000 words per topic) excluding appendices and references. What is important is that the work satisfies the stated learning outcomes which are articulated through the assessment criteria. Guidance on format for each portfolio item: 1. Introduction which should clearly frame the subject, identify the knowledge gap and contribution or relevance of the piece of work to theory or practice 2. Critical review of key literature this should be a balanced discussion of the latest literature most importantly the relevant theories and conceptual frameworks should be presented 3. Illustrative examples these should be drawn from industry and illustrate how companies are currently dealing with the subject of discussion 4. Implications for practice the question here is? Why does this subject matter? Why should companies be concerned? What s the way forward for them? After the literature review and the illustrations, it is about asking the question So what?  for companies. 5. References an accurate Harvard referenced list of all sources cited within the text. The following information is important when: Preparing for your assessment Checking your work before you submit it Interpreting feedback on your work after marking. Assessment Criteria The module Learning Outcomes tested by this assessment task are indicated on page 1. The precise criteria against which your work will be marked is as follows: A critical evaluation of principal issues surrounding the topic area by use of state of the art/cut edge literature. Application and illustration. Discussion of application of key ideas, models and concepts and work place illustration. Academic writing and Presentation. A cohesive argument and balanced presentation that reflects an appropriate format and use of Harvard referencing system. Performance descriptors Performance descriptors indicate how marks will be arrived at against each of the above criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated. Criteria Distinction 70-100% Merit 60-69% Pass 50-59% Fail 40-49% Fail 0-39% Evaluation content and theoretical underpinning Portfolio demonstratesoriginality, innovation and depth in the content and theory which is comparable to published work . In the main the portfolio is insightful and has an appropriate selection of content and theory in key areas identified in the brief. Key theories and ideas areincluded in the portfolio of work in an appropriate manner although not consistently across all tasks. Appropriate selectionof content/theory butsome key aspectsmissed/misconstrued. Lack of theory in most tasks. Does not address the assignment brief. Uses Inaccurate or inappropriatecontent/theory Application and illustration Portfolio consistently demonstrates application oftheory/critical analysisand contests the published literature through high level of debate. Engagement with critical perspectives and solid comparison of author s views. Clear evidenceof application and questioning of theory through critical analysis. Portfolio is mainly descriptive but meets learning outcomes. There is some critical analysis but mainly explores the issues in general, showing knowledge and application. A descriptive portfolio which has very little critical analysis. Lack of evidence provide to achieve masters level work No critical thought/analysis/referenceto theory. Presentation and Harvard Referencing Mostly comparable to published literature in this subject area. Presentation standard of the portfolio is excellent; consistent with academic protocol. Referencing clear, relevant and consistently accurate using the Harvard system Sound academic writing in comparison to published work showing some potential. Presentation overall of good standard with few errors in grammar and syntax. Referencing relevant and mostly accurate using the Harvard system. Presentation has limitations including some errors in grammar and syntax Minor inconsistencies and inaccuracies in referencing using the Harvard system Meaning apparentbut language not always fluent, grammar and spelling is often inaccurate. Presentation is poor in structure and includes errors in grammar and syntax. Referencing presenthaving many inconsistenciesand inaccuracies. Purpose andmeaning ofassignment unclear.Language, grammarand spelling poor. Structure and presentation is not of an acceptable standard including faulty grammar and syntax. Referencing mainly inaccurate or absent. To help you further: Refer to the WOLF topic for contact details of your module leader/tutor, tutorial inputs, recommended reading and other sources, etc. Resit details will also appear on WOLF. The University s Learning Information Services offer support and guidance to help you with your studies and develop your academic skills


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