Bob Low Sze Yie (U1516845) The Agony of Beauty Abstract The aim of this dissertation is to study the beauty contest industry today and how it has changed through time. This dissertation will also include an insight of what beauty queens go through to achieve their status as well as the advantages and disadvantages of their status. In addition, we will compare and contrast on how beauty queens are being represented in the media and how they are expected to be which is set by the social norms of the society. The dissertation will start off with a context on how the beauty industry was seen before and how it is seen now. Beauty pageants label women and they teach the society on ideal beauty but there are of course, several advantages of being a part of the beauty pageant community. Since the mid 1990s, the growth in the domestic beauty, fashion and cosmetics industries has been directly linked to the successes of many beauty queens in global competitions. I will discuss my opinion based on several readings which includes The Most Beautiful Girl in the World : Beauty Pageants and National Identity by Sarah Banet-Weiser, The Beauty Myth by Naomi Wolf, Material girls ; Making Sense of Feminist Cultural Theory by Suzanna Danuta as well as several readings such as Unbearable Weight by Susan Bordo and Technologies of Self by Michel Foucault. I am personally doing an ethnography project and I chose these readings for some intuition and understanding of the beauty pageant culture. These readings gave me reliable and useful information that I will be able to use in further research and interviews. The research methods are theorithical, netnography and also social media images as data support.