The detail requirement of essay has be reflected in pdf titled as “Detail Activities of Assignment..”. For this assignment you must read my Assignment 1 as I have already mentioned about my chosen brand, Assignment 1 has been uploaded. You must visit a book Keller, K. L. (2013). Strategic Brand Management: Building, Measuring and Managing Brand Equity, Fourth Edition, Pearson. Particularly, chapter 4, 5 and 6. The book is available online, and also you can find the book through a link which I have listed in Detail activities of assignment pdf file.