How to make a scientific research in nanotechnology Research Paper Help

How to make a scientific research in nanotechnology Research Paper Help

Subject: Global Marketing 2016 Module Code: Lecturer: CA: Case McDonald s Expands Globally While Adjusting Its Local Recipe Word Count: Minimum 3200 Maximum 4000 words Marks: 100 Marks (Weighted 20 %) Submission Date: Thursday CA Requirements/ Marking Scheme Stage 1 £ Conduct an Analysis of Global Business Environment facing McDonalds. Based on this, outline and discuss 1 key opportunity OR 1 key threat facing the company (support your answer with relevant literature, based on your research). Suggested word count 1200 -1500 words Worth 30 marks Stage 2 £ Answer the Questions: 1. Identify the key elements in McDonald s global marketing strategy (GMS). In particular, how does McDonald s approach the issue of standardization? Does McDonald s think global and act local? Does it also think local and act global? 20 Marks 2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald s? Do consumers in these countries welcome McDonald s? Why or why not? 10 Marks 3. The Plan to Win  initiative is built around five factors that drive McDonald s business: people, products, place, price, and promotion. As a student of marketing what can you say about these factors? 10 Marks 4. Is it realistic to expect that McDonald s or any well-known company can expand globally without occasionally making mistakes or generating controversy? Why do anti-globalization protesters around the world frequently target McDonald s? 10 Marks £ (support your answer with relevant literature, based on your research). Suggested word count 2000 -2500 words Worth 50 marks Presentation/ Following ITB Guidelines/ Referencing Worth 20 marks TOTAL 100 marks _________________________________________________________________________________


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