Marketing (25 Multiple Choice Question)

Marketing (25 Multiple Choice Question)

1) consists of people, equipment, and procedures to gather, sort, analyze, evaluate,and distribute needed, timely, and accurate information to marketing decision makers.A. A marketing information systemB. A marketing research systemC. A marketing intelligence systemD. A promotional campaignE. A marketing database2) A is unpredictable, short-lived, and without social, economic, and politicalsignificance.┬ŁA. fadB. fashionC. trendD. megatrendE. style3) A is a direction or sequence of events that has some momentum and durability;the shape of the future is revealed and many opportunities are provided.A. fadB. fashionC. trendD. megatrendE. style4) The main demographic force that marketers monitor is(are) .A. suppliersB. competitorsC. communication (such as advertising)D. government reports dealing with birth ratesE. population5) Which of the following would be the best illustration of a subculture?A. A softball team.B. A university alumni association.C. Teenagers.D. A Boy Scout troop.E. Frequent flyers.6) is the difference between the prospective customers evaluation of all thebenefits and all the costs of an offering and the perceived alternatives.A. Failure avoidance rateB. Report ratingC. Customer perceived valueD. Competitors market share rate7) A customer is a person, household, or company that over time yields a revenuestream that exceeds by an acceptable amount the companys cost stream of attracting, selling, and servicing that customer.A. profitableB. semi-profitableC. unprofitableD. nicheE. target8) The aim of customer relationship management (CRM) is to produce high customer .A. valueB. loyaltyC. profitabilityD. satisfactionE. equity9) Next to the customers in a modern customer-oriented organization chart, we would expect to find the of an organization.A. top managementB. marketing departmentC. middle managementD. front-line peopleE. service department10) If a company were to focus its marketing efforts on all the experiences the customer willhave on the way to obtaining and using the offering, it would be focusing its marketing effortson the customers .A. perception systemB. cost versus benefit systemC. demandD. psychological systemE. value-delivery system11) is the study of how individuals, groups, and organizations select, buy, use, anddispose of goods, services, ideas, or experiences to satisfy their needs and wants.A. Target marketingB. Psychographic segmentationC. PsychologyD. Consumer behaviorE. Product differentiation12) The fundamental determinant of a persons wants and behavior is the persons .A. psycheB. national originC. cultureD. peer groupE. family tree13) Which of the following would be the best illustration of a subculture?A. A religion.B. A group of close friends.C. Your university.D. A fraternity or sorority.E. Your occupation.14) People choose products that reflect and communicate their role and actual or desired in society.A. groupB. statusC. attitudesD. beliefsE. feelings15) The buying process starts when the buyer recognizes a .A. productB. an advertisement for the productC. a salesperson from a previous visitD. problem or needE. an internal cue16) In marketing, the seller engages in the mass production, mass distribution, andmass promotion of one product for all buyers.A. groupB. massC. generalD. segmentedE. differentiated17) A consists of a group of customers who share a similar set of needs and wants.A. market targetB. market groupC. market sliceD. market segmentE. market level18) The marketer the segments; the marketers task is to identify the segments anddecide which one(s) to target.A. plansB. createsC. does not createD. rarely controlsE. controls19) If a marketing manager observes that his or her market shows no natural segments andconsumers seem to have roughly the same preferences, the marketing manager will mostlikely be faced with a preferences pattern.A. homogeneousB. heteregenousC. diffusedD. clusteredE. scattered.20) Two broad groups of variables are used to segment consumer markets. One method usesdescriptive characteristics such as geography. The other method is to form segments bylooking at considerations.A. genderB. incomeC. culturalD. interestE. behavioral21) If a marketer decides that segmenting a market based on neighbourhoods, the marketer will have chosen the method of segmentation.A. demographicB. psychographicC. geographicD. culturalE. social class22) Men and women tend to have different attitudinal and behavioral orientations, based partly on genetic makeup and partly on .A. incomeB. occupationC. socializationD. heredityE. globalization23) To be useful, market segments must rate favorably on five key criteria. In the criterion, effective programs can be formulated for attracting and serving the segments.A. measurableB. substantialC. accessibleD. differentiableE. actionable24) In evaluating different market segments, the firm must look at two factors: the segmentsoverall attractiveness and .A. companys objectives and resourcesB. the product to be soldC. the purchasing processD. competitions strategiesE. the global nature of the product25) In marketing, the firm operates in several market segments and designsdifferent products for each segment.A. segmentedB. undifferentiatedC. differentiatedD. geodemographicE. niche


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