Marketing Technology and Innovation

Marketing Technology and Innovation

Team / Role Play Project In the Team / Role Play Project, students will work in teams, with each team being assigned to an imaginary ?startup company? by the name of DataSpread that has decided to take its technology / innovation to market. The market relevant to this project is the business (B2B) market, and the focus is on small/medium business customers. There will be a given set of initial ?facts? about the ?startup company? and the ?technology / innovation? developed by the ?startup company?. This will include the broad nature of the technology / innovation and actual or potential applications and uses, as well as certain information about staffing, funding (available cash), markets, and customers. As part of the Team / Role Play Project, the team will simulate the marketing and sales related strategy, steps, and activities designed to take its technology / innovation to one or more markets. This may involve amending the strategy as required, as may also happen in real life. Note: *** My assign business role is Customer Development (Monitor Progress to Project Objectives ). see attached files The roles and responsibilities of it and why assigned this role, and why its important for the our project? Assumptions about how will I work in the strategic early stage. See the attachments.


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