Measuring and Interpreting Brand Performance

Measuring and Interpreting Brand Performance

Assignment 1: LASA 2: Predicting Crime with the Uniform Crime Reporting SystemIn your final consulting assignment, the mayor of Centervale and the city counsel have asked you to help them understand how to better predict crime rates.An important part of the criminal system is tracking data to help society develop a better understanding of crime and to prevent further crime in the United States. Every year, the Federal Bureau of Investigation (FBI) releases a statistical report on crime in the United States, called the Uniform Crime Report (UCR). In this assignment, you will access this report, familiarize yourself with its functionalities, and analyze the data to develop a prediction.All the information you provide is to be presented in a formal 3- to 6-page paper that properly uses subheadings to categorize information. Be sure to use specific information from external sources to support your ideas.Part 1: Learning the FBIs Uniform Crime Reporting SystemAccess the FBIs Uniform Crime Reporting System atÿÿand familiarize yourself with the site.Using research and data from the site, address the following:Part 2: Analyzing Specific DataAn important goal of the criminal justice system is to use the information gathered about crimes to understand and predict criminal behavior. Access the homepage of the UCR () and complete the following steps:Using research and data from the site and other external sources, address the following:Include a title page with your name, date, and assignment title and check for correct spelling, grammar, punctuation, mechanics, and usage. Provide at least three references (one may be your textbook) in the APA format that you used in writing your paper (make sure all your in-text citations link to a reference in your list). You should read the grading rubric before starting your paper to ensure you cover all the material appropriately.Submission Details:LASA 2 Grading Criteria and RubricAll assignments in this course will be graded using a rubric. This assignment is worth 300 points. Download the assignment rubric and carefully read it to understand the expectations. ÿÿÿ


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