Multiple Choice Question Answer

Multiple Choice Question Answer

1. Dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing programs: (Points : 1) DifferentiationPositioningMarket segmentationSWOT2. Firms that help a company to promote, sell, and distribute its goods to final buyers; they include resellers, physical distribution firms, and marketing service agencies: (Points : 1) Suppliers.Marketing intermediaries.Customers.Competitors.3. The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization: (Points : 1) Marketing research.Exploratory research.Descriptive research.Causal research.4. Business demand that ultimately comes from the demand for consumer goods: (Points : 1) Derived demandConsumer marketBusiness buyer behaviorBusiness buying process5. Dividing a market into nations, states, and regions: (Points : 1) Demographic segmentationGeographic segmentationPsychographic segmentationBehavioral segmentation6. Dividing a market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality: (Points : 1) Demographic segmentationGeographic segmentationPsychographic segmentationBehavioral segmentation7. Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organizations domestic success relies heavily upon the close personal relationship developed and maintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) Website.A product bought by individuals and organizations for further processing or for use in conducting a business such as those sold by PSS: (Points : 1) Consumer productConsumer serviceIndustrial productSocial marketing8. Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organizations domestic success relies heavily upon the close personal relationship developed and maintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) Website.PSS is primarily involved in the marketing function known as: (Points : 1) RetailingWholesalingManufacturingDistributing9. Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organizations domestic success relies heavily upon the close personal relationship developed and maintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) Website.Although it is beginning to reap the rewards of its new e-commerce initiative, PSS owes the bulk of its revenues, profits, and shareholder dividends to this promotional tool of: (Points : 1) AdvertisingSales promotionPublic relationsPersonal selling10. Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organizations domestic success relies heavily upon the close personal relationship developed and maintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) Website.Direct connections with carefully targeted individual consumers, specifically overseas customers of PSS, to both obtain an immediate response and cultivate lasting customer relationships: (Points : 1) AdvertisingDirect marketingPublic relationsPersonal selling11. The step in the selling process in which the salesperson asks the customer for the order: (Points : 1) Handling objectionsClosingApproachPresentation12. Infectious Websites, e-mail messages, or other marketing events such that customers/viewers want to pass news of them along to friends: (Points : 1) Web communitiesSpamIntegrated direct marketingViral marketing13. The break-even point is the quantity of production where: (Points : 1) The sum of costs remain the same irrespective of quantityThe sum of changing expenses are closely related to outputTotal cost is divided by the related quantityMarginal cost equals marginal revenue14. A common way in which the Federal Government of the United States buys goods: (Points : 1) Competitive bidsGovernment Services Administration (GSA) contractsThe Federal RegisterBoth a and b15. This is an example of an open-ended market research question: (Points : 1) Is that purchase important to you?Why is that purchase important to you?Are you having any purchase problems today?Is your current vendor/supplier satisfactory?16. Despite being similar service establishments, McDonalds, Wendys, and Burger King all prepare and deliver their hamburgers differently. This concept falls mostly under the marketing mix variable of: (Points : 1) PricingPeopleProcessesPhysical evidence17. The commercial passenger jet took off with only half the seats filled resulting in an operating loss. The characteristic of service most in play here is: (Points : 1) IntangibilityInseparabilityVariabilityPerishability18. Wholesalers routinely: (Points : 1) AccumulateBulk-breakTransportAll the above19. Contests, sweepstakes, and coupons are all forms of: (Points : 1) Sales promotionPublic RelationsDirect marketingAdvertising20. Differentiating a product by creating points of difference is primarily about: (Points : 1) BrandingSegmentingPromotingIntegrated marketing communications


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