My literature review dissertation chapter should b Essay Paper Assistance

My literature review dissertation chapter should b Essay Paper Assistance

Why Should Small Business in the Hospitality Industry Be Aware of Instagram? Abstract This research paper is to analyze how Instagram attributes the marketing and advertising of small business in the hospitality industry. It is written in APA style, and meets the graduation requirements. Keywords: Instagram, Social Media, Small Business, Hospitality Industry, APA Writing Standards, Graduation Requirement Introduction Nowadays, social media plays an important role in people s daily life. It has radically changed people s communication style and lifestyle, as well as brought hospitality industry into a new phase. Social media offers everyone a platform to let the world hear their voice, and makes things more transparent. The use of social media has a wider range and faster speed of spread than word of mouth. People share their pleasant or displeased experiences and give out comments and reviews of the property on the internet, which could crucially affect their potential customers decisions in the future. Instagram, as the number one photo social platform, was founded by Kevin Systrom and Mike Krieger in October 2010 for sharing life experience moments with friends through a series of pictures. Later on, Instagram was acquired by Facebook in April 2012. With the blossom of Instagram, a significant amount of people share their special life events, where have they been, what hotels did they stay and what restaurants did they go on this photo social platform. As a result, their Instagram posts draw their friends attention, and arouse a big desire of going to the same places. Besides, more and more businesses opened their official accounts for marketing and advertising purposes. Unlike other social media, Instagram express everything in one photo and a brief caption. This new platform serves businesses mainly via visual stimulation, while still creates direct communications and interactions between business and guests, as well as creates reputations across the world. Thus, Instagram could be viewed as a special marketing tool that could be conducted in many different ways. Hotels and restaurants cannot neglect the significant impact of Instagram. They should have a keen eye for the use of Instagram in terms of marketing and advertising. Purpose The purpose of this research is to analyze the determinant attribute of Instagram with regard to hospitality industry in today s world, help hotels and restaurants acknowledge of the new trend, and discuss how to set new marketing strategies and come up new advertising methods on this photo social platform. Methodology The research method involves collecting primary and secondary data to ascertain a high degree of facts to be used in the report. The primary data is collected through conducting interviews, survey in Metro Vancouver area. I would divide my survey sample into three groups: Generation X, and the millennials and Generation Z. Secondary data is collected from the Vancouver Community College s library database and online research. Positionality There are a lot of facts support and consolidate my positionality that the influence of Instagram is growing and should be paid attention to in hospitality industry, especially for small business that do not have abundant funds. As a result, certain practices should be taken place while facing the new trend. As one of the millennials generation, I am surrounded by friends who really rely on Instagram while picking accommodations and restaurants. My observation and my experience in life have made me realize the importance of Instagram for small business which are less well-known in the hospitality industry, and reflect with some new marketing and advertising approaches. Therefore, I am willing to engage myself in finding out how much can Instagram stimulate the potential customers, how much people rely on Instagram while making decisions in the industry and how can small hotels and restaurants use it sufficiently in order to promote themselves. Timeline January to April 2016 Draft Research Proposal (6 months) May to August 2016 Research preparations Writing September to December 2016 Data Collection January to March 2017 Research Organizing data March to April 2017 Drafting Dissertation Revising Draft Dissertation Reflection This research paper discusses the influence of Instagram on decision making with regard to small business in hospitality industry in Metro Vancouver area, and how can these small business promote themselves via Instagram. The paper is designed to give the reader something to consider. The main reason for me choosing this topic is because I found out lots of my friends are very likely to go to restaurants and stay in hotels that their friends have posted on Instagram. They always check out hotels and restaurants on Instagram before they decide where to go. Some hotels and restaurants have put a lot of effort into their Instagram photos, including a variety of promoting method and positive guests reviews. From my perspective, small independent hotels and restaurants that have well-managed Instagram accounts with attractive pictures generate more guests than the other late adopters in the hospitality industry. I am going to prove my opinion is true by conducting survey and interviews in Metro Vancouver. My three groups (Generation X, and the millennials and Generation Z) of survey sample statistics could help people understand the photo social platform trend in the hospitality industry. I am also going to interview some small independent hotels and restaurant managers that are doing a great job on Instagram in terms of marketing and advertising. The survey result could be not precisely representative due to certain limited conditions. Also, it might be hard to interview enough managers and expertise. The research should be doable in the time available. I cannot identify a sponsor or supervisor who might be willing to support my research yet. This could be a deficiency of this research paper. References FAQ Instagram. (n.d.). Retrieved from https://www.instagram.com/about/faq/ What Instagram s Updates Mean for Hospitality Marketing. (n.d.). Retrieved from http://maximizesocialbusiness.com/instagrams-updates-mean-hospitality-marketing-20188/ What is Instagram and Why Is It So Popular? (n.d.). Retrieved from http://infospace.ischool.syr.edu/2011/12/15/what-is-instagram-and-why-is-it-so-popular/


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