Persuasive power of the media

Persuasive power of the media

The current boom in television has spawned new types of media, from digital set top boxes for your TV to digital pay TV that acts more like a computer with a database of movies; Phones that can receive streaming video will only get faster and more efficient. Global conglomerates like fox bringing us television from lots of countries around the world. As the current television market in Australia is being flooded by American Television Australia is fighting back with digital Television bring a wider range of free television owned by Australia. This gives users more options that regular free TV in the hope that Australia will stay individual. But to fight back Foxtel, the bringer of most American television brought out digital Foxtel, giving the user even more options, like having a library of television shows you can watch at your leisure. Foxtel turning digital is a big step forward in Australia’s forms of media. It increases the amount of television we watch and the price we pay for it. It also brings in more TV from around the world, so it is also a step forward in Australia becoming very American. Network television is already very American but digital Foxtel just steps it up to a new level and reinforces the Americanization of Australian television. Foxtel is owned by one man, Rupert Murdoch. He is an Australian turned American. He started his career making newspapers but by the 1980’s he bought 20th Century Fox, Fox as well as many others like newspapers and Foxtel. He is a main reason that Australia is becoming “Americanized” through the way TV implies values upon us, American values from American sitcoms. Local TV stations are slowly being wiped out. Local television station ACE TV lost its license and therefore could no longer broadcast. That was the last completely local Adelaide television station and was a free voice in Adelaide. The leaving of these local stations removes a lot of the sense that Adelaide…


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