Public Relations Specialists

Public Relations Specialists

INTRODUCTION TO PUBLIC RELATIONS Organizations are aware that good public relations with the community aids in being successful, therefore they are beginning to depend more on the skills of good public relation specialists. Public relations employees work for businesses, schools, and other types of organizations. Some examples of what workers can represent include certain products-such as weight conscience foods or electronic toothbrushes, organizations-such as businesses, churches, or the government, and individuals-such as athletes, celebrities, government authorities, or religious officials. They help build and maintain encouraging relationships with their representation and its public. An organization’s “reputation, profitability, and even its continued existence can rely on whether its projected publics hold its goals and policies.”(www.psra.org) The workers makes sure the organization and its public relate well with one another by building a complex network of contacts in media, the community, and other groups. An important part of a public relations worker’s job is to keep the public, specific interest groups, and stockholders aware of an organization’s policies, activities, and achievements. Not only do they keep the public informed, they provide reliable information to management concerning public attitudes as well. The public relations worker has to convey the many issues of an organization. “Sometimes, the focus is on an organization’s policies towards its employees or its role in the community. Often, the focus is a public issue, such as health, energy, or the environment.”(www.aboutpublicrelations.net) TYPES OF PUBLIC RELATION WORK A smaller organization may hire one public relations worker to take care of all of aspects of the job. However, larger organizations hire specialist to focus on only one area of their entire public relations guise. There are many different types of public relation s…


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