STR/581 STR581 Final Exam (Capstone, 29/30), Part 3, Week 6

STR/581 STR581 Final Exam (Capstone, 29/30), Part 3, Week 6

1A firm must know where to position its product based on price and 2What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?3The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?4A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called5New-to-the-world products are .6These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.7When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves8Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?9The ability to meet humanitys needs without harming future generations is now a top priority in most corporate agenda10BMWs The ultimate driving machine, American Express Dont leave home without it, New York Times All the news thats fit to print, and AT&Ts Reach out and touch someone are all examples of .11A company can learn a great deal by analyzing the degrees of brand loyalty. For example, can show the firm which brands are most competitive with its own.12The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firms external environment, as developed from cultural, ecological, demographic, religious, educational, and ethnic conditioning.13A set of ideas on organizational control based on the belief that the separation of the ownership from management creates the potential for the wishes of owners to be ignored refers to14This is designed to check systematically and continuously whether the premises on which the strategy is based are still valid15When performing this analysis, it is good for strategic planners to consider similarities between the benefits the customers derive from the products and services that other firms offer.16This is a historically popular technique through which managers create a quick overview of a companys strategic situationit is based on achieving a sound fit between internal resources and the external situation.17A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?18Leaders galvanize commitment to embrace change through clarifying strategic intent, building an organization, and19Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a green marketing program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the programs chances of being successful?20This is an important structural decision and resultant separate activities need to be coordinated and integrated back together as a whole so the business functions effectively.21Company Xs principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels.22With as a target market strategy, the firm concentrates on serving many needs of a particular customer group.23How do functional tactics compare to business strategies?24Under which of the following conditions is the frequency the most important factor in media selection?25What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?26Which control should periodically reassess its approach to the marketplace with a good marketing audit?27One of the ways to change the course of a brand is to modify the product. Under product modification, adds size, weight, materials, supplements, and accessories that expand the products performance, versatility, safety, or convenience.28Firms using this generic strategy attempt to build customer loyalty by stressing a specific product attribute above other product qualities.29Large-scale, future-oriented plans for interacting with the competitive environment to achieve the company objective refers to its30Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called


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