The ifluence of advertising

The ifluence of advertising

Advertisements have changed for the better. I agree with Susan Bordo in saying that ads are gender constructed and they are aimed at a certain genera of people. I also see where Stuart Hirschberg is coming from in saying; it is ultimately the consumers’ choice on how the advertisement changes their life or keeps them going in the same direction. Advertisements are used to sell the product to who ever is willing to buy it. Susan Bordos essay “Unbearable Weight” starts off talking about slenderness being beautiful through the eyes of children, but it is ok because the child knows her secret, “The woman who eats, but not so much” (100). She continues to talk about the man is considered to have a healthy appetite and that is normal. Then Bordo talks about gender construction and how is came about. Last, but not least she talks about food used as a metaphor for sexuality and desire. The times have changed somewhat in terms of the women not publicly eating more than men do. Bordo brings up in the essay that Men are supposed to have hearty, even voracious, appetites. (108). Ads have also gotten away from burly typed men. I do not feel the times have changed so much that advertisements do not encourage thinness. I think that they have just come up with better ideas that are not so straight forward saying that thinness is what most women want “Don’t you?” One will agree with Bordo in saying that the advertisements for food are aimed toward women. Bordo made a valid point when she said that women are seen as nurturing and eat little not because they are not hungry but to make sure that their offspring is taken care of before themselves. If their children have not had, enough they will give them more and sustain themselves from eating. It is a known fact that in 2003, most women have healthy appetites; if they did not the average, size in America would not be a 14. For instance, in the following advertisemen…


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