The real estate brokerage industry has been disrupted by companies such as Zillow and HomeGain

The real estate brokerage industry has been disrupted by companies such as Zillow and HomeGain

76) The real estate brokerage industry has been disrupted by companies such as Zillow and HomeGain for each of the following reasons except:a. Homeowners can enter zillow.com and go to zestimate to get an approximation of their homes market value with a map of the neighborhood.b. The Zillow and Homegain sites provide more services and information than Web 1.0.c. The Web 2.0 real estate sites have driven down commissions from 6 percent to almost 1 percent.d. Homeowners can get comparisons of the estimated price of their home with neighbors homes.77) All of the following are true about YouTube except:a. YouTube is building a community that is highly motivated to watch and share videos.b. The company encourages users to contact YouTube.c. Some experts think Yahoo paid too much for YouTube.d. d. The growth of YouTube has been extremely rapid, depending largely on referrals from users who alerted their friends and family to a favorite video.78) Distinct layers of the Web 3.0 topology include each of the following except:a. v-commerce.b. API services.c. application services.d. serviced clients.79) An evolving extension of the Web in which Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents is known as .a. net neutralityb. mobile social networksc. semantic webd. voice commerce80) For companies, it may be even more important to change strategies quickly.a. traditionalb. pure playc. serviced. retail81) Projections of the business, technological, political, economic, and other environments are called .a. forecastsb. SWOT analysisc. competitive intelligenced. value propositions82) A specific outcome of the strategy initiation phase is the , which includes the vision, mission, value proposition, goals, capabilities, constraints, strengths, and weaknesses of the company.a. company analysisb. value propositionc. core competencyd. functional strategy83) After four years in business, a magazine publisher decides to add the online distribution of its magazine to its existing traditional publishing business. The company would need to develop a .a. business strategy.b. business plan.c. business case.d. business metric.84) The pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.a. cost-plusb. competitor modelc. revenue markupd. price percentage85) With the balanced scorecard approach, the term balance arises because the combined set of measures is supposed to encompass indicators that are all of the following except:a. core and non-core.b. financial and nonfinancial.c. leading and lagging.d. quantitative and qualitative.86) Not all EC investments need to be formally justified. All of the following are cases where formal evaluation may not be needed except:a. when the value of the investment is relatively small for the organization.b. when competitors have made that type of investment.c. when the relevant data are not available, are inaccurate, or are too volatile.d. when the EC project is mandated and must be done regardless of the costs ande. benefits.87) Metrics are used to describe all of the following except:a. standards.b. costs.c. benefits.d. the ratio of costs to benefits.88) In B2C, an example of a tangible EC metric from the buyers perspective is .a. ease of use of ECb. convenience in purchasingc. profit per customerd. cost/price of the product89) Transaction costs include all of the following except:a. production costs incurred for labor and overhead.b. search costs incurred by buyers and sellers in locating each other and specifi c products and services.c. negotiation costs that result from meetings, communication-related expenses, exchanges of technical data or brochures, entertainment, and legal costs.d. monitoring costs incurred when buyers and sellers make sure that the exchange proceeds according to the terms under which the sale was made.90) McAfee allows users of its VirusScan virus-detection software to automatically update the latest security patches online. This is an example of to attract customers who value this automatic update.a. competitive advantageb. core competencyc. product or service differentiationd. agility91) is money invested in a business by an individual or a group of individuals in exchange for equity in the business.a. Venture capitalb. Operating capitalc. Start-up fundingd. Advancement92) A site is an exact duplicate of the original Website physically located on a Web server on another continent.a. backupb. mirrorc. downloadd. hot93) The Web hosting option under which the business acquires the hardware, software, staff, and dedicated telecommunications services needed to host a Website is called .a. self-hostingb. mirror hostingc. using a storebuilderd. ISP hosting94) Creating content that offers upgraded or more expensive versions of the product is called .a. up-sellingb. commentc. cross-sellingd. promotion95) offers one of the most popular storefront packages with three levels of merchant solutions: starter, standard, and professional.a. Googleb. Amazon.comc. eBayd. Yahoo!96) Which of the following is a major property right relevant to EC and websites?a. Control of the use of the propertyb. The right to any benefit from the propertyc. The right to exclude others from the propertyd. All are major property rights.97) Which of the following is true about the scope of business ethics?a. The scope of business ethics has expanded to encompass the nature and quality of the relationships with shareholders, customers, business partners, suppliers, the community, environment, and future generations.b. The scope of business ethics has been limited to a companys actions with regard to how it treats employees and obeys laws.c. The scope of business ethics has not changed because laws have not changed.d. The scope of business ethics has not changed even though laws have expanded.98) Corporate Web policy guidelines include all of the following except:a. issue word-of-mouth acceptable use policies (AUP).b. make it clear to employees that they cannot use copyrighted or trademarked material without permission.c. post disclaimers concerning content.d. have attorneys with cyber law expertise review Web content.99) Companies can improve their responsibility as custodians of customers personal data by implementing .a. opt-in and opt-out information practices.b. AUP.c. e-mail monitoring.d. firewalls.100) EC sellers need to protect against fraud and each of the following except:a. public keys.b. customers who deny that they placed an order.c. customers who give false credit card or bad check information in payment for products and services provided.d. use of their name by imposter sellers.


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