Volkswagen Situation Overview

Volkswagen Situation Overview

Review the recent issue Volkswagen has faced in the wake of the discovery that it had manipulated its emission system to pass emission tests. Further details of the basic issue may be found on an article from the Economist magazine through the following link: https://www.economist.com/news/briefing/21667918-systematic-fraud-worlds-biggest-carmaker-threatens-engulf-entire-industry-and You should include (but not limited to): 1) A discussion on its overall corporate strategy. 2) Its competitive strengths 3) A discussion of its marketing strategy (identify its target market, positioning strategy, and the 4P?s of marketing) 4) A discussion of its market position. One of the required sources:Best, Roger J.- Market Based Management: 6th Edition


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